Average Daily Rate is the average revenue earned per booked night. It tells you what guests are actually paying — before occupancy enters the picture. Enter your numbers below.
ADR only counts nights that had paying guests. Owner blocks, maintenance holds, and vacant nights don't enter the equation. This makes ADR a pure measure of pricing power — what are guests willing to pay per night?
ADR vs RevPAR. ADR tells you what you earn when someone books. RevPAR factors in empty nights too. A $300 ADR with 50% occupancy gives $150 RevPAR — you need both metrics to see the full picture. Calculate your RevPAR →
Exclude cleaning fees. For a clean ADR calculation, use only the nightly rate revenue. Cleaning fees, resort fees, and service charges inflate the number and make comparisons unreliable.
Track it monthly. ADR shifts with seasons, events, and pricing strategy changes. Monthly tracking reveals whether your pricing tool is actually moving the needle or just shuffling numbers.
RevPrism calculates ADR, RevPAR, and occupancy from your live PMS data — no manual entry. Ask a question and get the answer instantly.